Company

Africa Trekking Company

Sector

Outdoor Adventure Travel

Who Is Africa Trekking Company?

Africa Trekking Company is an outdoor adventure travel company that guides groups through remote African wilderness with minimal cultural and environmental impact.

Brand Identity

First we tackled the new design of the logo and brand.

Beginning with rough pencil sketches of the logo, we went through a three draft process to create the final logo. The final logo represents the type of outdoor adventures the company offers through color and imagery. The main message of the company, “Explore. Discover. Protect.” is incorporated to demonstrate the importance of responsible outdoor travel to the company.

Website Design

Then we jumped into the website design.

The website had to help customer’s find the right outdoor adventure in Africa that suited their activity type (day hike, multi-day trek, rock climbing), activity level (easy, moderate, advanced), and destination (Kenya, Tanzania, Uganda). In addition, it was important that the owner of the company had access to edit the site. With the need for a content management system, we agreed on a Wordpress site. Once we decided on a Wordpress template, we implemented the content, categorizing the various trips offered, making it easy for a customer to choose the appropriate adventure for their needs.

“Nikole was recommended to me for the branding materials and website, and seeking her service was a great decision! She listened to my needs and was able to translate my ideas into a creative and beautiful design for a website, logo and business cards. The process was very collaborative and as someone who rumbles ideas, Nikole was very patient and responsive to feedback. When she sent me her portfolio, I was amazed by all the crisp, simple but elegant designs she had created. I am setting up another business project and have approached Nikole for another creative adventure. Asante sana!”

— Will Bunten-Wamaru, Company Director at Africa Trekking Company