Hi there
I’m Nikole, a UX designer and product strategist
I enjoy exploring experiences beyond digital interfaces to unravel complex challenges. I craft human-centered narratives to translate user and business needs into visionary product strategies to drive measurable impact.
Co-facilitating a 2 day in-person strategy workshop at a clients headquarters
A few current & past clients
I am a research, strategy, and design leader with 10 years of experience collaborating with startups, agencies, and Fortune 500 companies.
Notes from colleagues
“A gifted manager, with exceptional abilities in innovating processes, organizing details, and working with stakeholders. As my manager, Nikole always made me feel valued as an employee and constantly championed my professional growth.”
— Laura Griffee (NOLS)
“Remarkable maturity of judgement in approaching complex topics, tying together UX strategy, business strategy, and legal compliance.”
— Kalev Peekna (One North, a TEKsystems company)
“She excels in project management, UX, creative vision and most importantly, balances business and user goals with stakeholder communications in a way that ensures project success.”
— Sandy Chio (NOLS)
Featured case study
My work over the last 5 years for web and mobile applications is under Non-disclosure Agreements and cannot be shared on my website. Upon request, I’d be happy to walk you through the strategies and processes I used to complete projects.
Redesign a blog to resonate as a source of truth in the outdoor industry
Help NOLS alumni engage with outdoor leadership content, so they can inspire others and find opportunities to grow outdoor and leadership skills.
**A case study from the early days of my career that helped me get to where I am today
Additional website work
**Work from the early days of my career that helped me get to where I am today
Overhaul a navigation to help students find the environment and training they need to discover their full potential as a leader
Help new and returning customers access the important information they need to make an informed decision to apply for a course that fits their interests, budget and timeframe.
My Role: Project Manager, Product Strategist, Content Strategist, Lead UX Researcher & Designer
Client: NOLS
Transform an advanced search tool to make finding and applying to courses easy
Help NOLS’ new and returning, B to C and B to B customers find and apply for wilderness leadership courses to match the education and experience they need.
My Role: Project Manager, Product Strategist, Content Strategist, Lead UX Researcher & Designer
Client: NOLS